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Who Are You?
Julia Bickerstaff
Edition 6
Want to deliver better value to your customers? Start by getting clear about who YOU are and what YOU stand for, says Julia Bickerstaff.
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Understanding Your Customers
Paul Jones
Edition 6
Understanding who you are and want to be and what your community expects from you is the only way to establish a clear and valued identity, says Paul Jones.
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What Is The Job The Customer Needs Done?
Patrick Sharry
Edition 6
What the customer asks for initially might not be what they actually need. Your job is to understand the customer’s real need and offer a solution for their problem, says Patrick Sharry.
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